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Welcoming Mang Cha-a Kalibo With Open Arms

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Mang Cha-a Kalibo

Kalibo is a provincial capital that should have applied for city status a long time ago. It is the gateway to Boracay, one of the Philippines’ prized beach destinations, and the only island with white sand so fine, it is likened to the Filipino dessert, the Polvoron.

Kalibo, being the bustling portal municipal and provincial capital that it is, has long been in need of more food places, more hang-out places, especially with how the multinational brands have been taking the rest of the Philippines by storm. We don’t need a Starbucks, but we sure need a decent (but affordable) place to get gourmet coffee, Milk Tea, and other drink crazes around here.

What a relief it was for me when I spotted a newly-opened Mang Cha-a branch beside my favorite Kalibo bakery, Our Own Little Ways. This meant that Milk Teas and other gourmet teas would be within my reach, and rural life in my beautiful, quiet Kalibo would be a little richer; Milk Tea richer.

Mang Cha-a Kalibo

Mang Cha-a was brought to Kalibo by the daughter of Our Own Little Ways’ owner. She prefers to be known as “Bexkie,” and we’ll be using that nickname for this story.

Bexkie, I was told, loves Starbucks’ cheesecakes and sweets. However, she wasn’t a big fan of the coffee. On the other hand, when her niece started a Mang Cha-a Franchise in Las Piñas, she was hooked.

Her niece was the one who introduced Bexkie to the Milk Tea revolution, via her own franchise of Mang Cha-a. The niece had situated her Mang Cha-a branch in front of a hospital and a school, so traffic and a ready market was on hand. While the plan initially included putting a Mang Cha-a kiosk within Gaisano Capital Kalibo, Bexkie and her business adviser, a very good friend of hers, thought about converting a part of her mother’s Our Own Little Ways (in front of Gaisano Capital Kalibo) branch and using it for their Mang Cha-a business.

The rest, then, is recent history. Last week, also on a Wednesday, Mang Cha-a Kalibo opened.

Mang Cha-a Kalibo is but a week old. But Bexkie relates that this new business, practically her baby, has consumed much of her recent life. She notes that for the past few days of the store’s opening, she has barely slept. As soon as she goes home, she no longer has time for entertainment or recreation. Rather, she still goes about doing Mang Cha-a’s inventory.

Mang Cha-a Kalibo was not born of a serial entrepreneur’s many ideas. Rather, Bexkie is a mom, a registered nurse, and since she didn’t pursue her nursing career, she turned to working for the Regional Trial Court here in Kalibo. When she entered the Milk Tea franchise business, she didn’t come to the table with business and entrepreneurship experience. Rather, she came with an eye for potential, a knowledge that Kalibo still doesn’t have a food business concept similar to this, and the understanding that SHE CAN DO IT, in spite of the difference in her training and what she is about to embark on.

She figured, if she, a registered nurse, could get into the Regional Trial Court and work within the Philippine Legal System without any prior training whatsoever, then she could definitely get into the Milk Tea business, as a franchisee owner!

For several months, Bexkie rolled up her sleeves, so to speak, and then got into training into making and mixing Milk Tea and other Mang Cha-a products. She got into the nitty-gritties of the making of the Tea itself, and down to serving it barista-style.

All that hard work and learning a new thing has paid off, as today, Mang Cha-a has enjoyed a week’s run in Kalibo. Consumer traffic has been brisk, and it has the potential to be THE go-to place for Milk Tea lovers who would rather sip Milk Tea than chug a Venti cup of coffee.

Inside the Mang Cha-a Kalibo branch, you can sip Milk Tea, as you watch the world go by. While the rest of Kalibo swelters in the noonday heat, you get to savor the cool airconditioning, take in the soothing sounds piping through the store’s system, and sip your Mang Cha-a Milk Tea. Good for a quick respite from your Kalibo day’s hustle.

So why don’t you bring over your laptop/netbook, or your pen and diary, and escape for an hour or so. Whether you’re a working guy or gal, a mom who needs a break, a student who wants some time to think, or even a Boracay traveler passing through, don’t miss a moment to relax and savor a tall glass of Mang Cha-a Milk Tea, right in front of Gaisano Kalibo.

And while you’re at it, we suggest Our Own Little Ways’ super soft cheese bread (the Php 5.00 kind), too.

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Photo Credits: Mang Cha-a Kalibo


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